Not much about the fundraising profession shocks me anymore.
According to the Council for Aid to Education, as reported by Bloomberg BusinessWeek,
“Almost one-third of the dollar value of gifts to all colleges in the last year came from only a dozen donors.”
“In 1990, the percentage of college/university alumni making any gift to their alma mater was 19%.
“In 2017, it was 7%.”
If those two statistics don’t give us pause I don’t know what will.
We know why donors stop supporting us.
The question is, do we have the commitment to do anything about it.
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